Brand Designer & Strategist · Web & Digital Experience Sensei

hey, I'm

Ikechukwu Macaulay

I give brands a voice people trust, then put it everywhere they show up.

Brand Identity, Brand Strategy, Web & Digital Experience. Lagos-based, working with teams in Nigeria, the US and Europe.

Cassieglamz Brandingbeauty, but warmUMAI TEAtea, but make it a brandBlue Harvest Brand Identityfarmers deserve good design toosome of my work
Experience
  • Gripd● now
  • Friendiverse
  • AfriSwap
  • Groovvee App

N°00 / Play

Things I make
when nobody's paying me.

no brief, no client, no feedback rounds. just the stuff I can't stop thinking about ↓

Eko Atelier: Indigo Hours01→

Eko Atelier: Indigo Hours

Six Instagram posts that behave like gallery wall pieces, not event flyers.

Ilé Coffee Roasters02→

Ilé Coffee Roasters

Specialty coffee that feels like a neighbour's kitchen, not a private club.

Ajo: Savings Circles03→

Ajo: Savings Circles

An app for the most trusted money habit in Nigeria. People first, money second, nothing hidden.

Gripd: Lifecycle Emails04→

Gripd: Lifecycle Emails

Four emails that sound like a friend who's good with money, not a bank statement.

The system

One voice.
Everywhere it shows up.

That's the job: find the voice, build it into a system, then make it show up the same everywhere a customer meets the brand.

01 — Billboard

a voice people trust.

everywhere they show up.

Send message
HANDLE WITH VOICE
CREATEWITHMIKO.COM

Ikechukwu Macaulay

Brand designer & strategist

GIVE IT A VOICE

N°01 / Featured work

Work that shipped.

Groovvee App Launch

Product UIUI/UXMobile
01
Groovvee App LaunchRead the case study →

Launch design for Groovvee, an all-in-one entertainment platform. Handled all designs from wireframes through final screens, backed by user research and usability testing.

Friendiverse Waiting-List Landing Page

Landing Page UIWeb DesignLanding Page
02
Friendiverse Waiting-List Landing PageRead the case study →

A waiting-list landing page for Friendiverse, a social travel platform. One clear action, built to convert.

World of Champions

Mobile App UIUI/UXMobile
03
World of ChampionsRead the case study →

A fantasy football app where friends build their own premier league, pick a squad on a budget and follow every match live.

Monosend x Ola of Lagos

Social MediaSocialPoster
04
Monosend x Ola of LagosRead the case study →

Campaign visuals for Monosend, a Nigeria–South Africa payments app, with Ola of Lagos as the face of the brand.

Drive Ease Brand Identity

BrandingBrand IdentityLogo
05
Drive Ease Brand IdentityRead the case study →

Full brand identity for an automotive parts store: logo, colour system, typography and how it all works across digital and print.

AfriSwap Branding

BrandingBrand IdentityMarketing
06
AfriSwap BrandingRead the case study →

Brand identity and marketing assets for AfriSwap, plus promotional and instructional video content for customer-facing channels.

that's the highlight reel.Full archive on Behance ↗

N°01½ / Motion

Same voice,
now it moves.

ads, product films, launch videos. playing on mute, tap 🔇 for sound ↓

N°02 / Snippets

Everything else,
pinned to the wall.

logos, posters, packaging, screens. different briefs, same voice.

N°03

Brands I've taken live

Sites and products I designed, directed and launched, built with AI-assisted development.

  • 01

    Gripd: Hustle Tracker

    Nextjs · Tailwind · Supabase · React

    Gripd is a Nigerian fintech and productivity platform built for people who have more than one hustle and need a simpler way to stay on top of their money.

    Web App
    Brand case study →Visit site
    Gripd: Hustle Tracker
  • 02

    Part Map

    Next.js · Tailwind · Postgres

    PartMap is a directory of automotive businesses in Nigeria

    Visit site
    Part Map
  • 03

    Edmob Automotive Store

    React · Javascript · Supabase

    An e-commerce store tailored to service Nigerian car owners by securing quality car parts and accessories.

    E-CommerceSEOBusiness
    Visit site
    Edmob Automotive Store
  • 04

    Car Pilot

    React · JS

    An AI powered startup utilizing WhatsApp to handle customer related issues on car maintenance, scheduling, and parts

    AI AssistanceSAAS
    Visit site
    Car Pilot

N°04 / About

a little more
about me.

↙ yes, I keep too many design tabs open

🔒 createwithmiko.com/about
Portrait of Ikechukwu Macaulay
yes, that's me

hello, I'm

IkechukwuMacaulay.

currently building Gripd · Lagos, Nigeria

I’m Ikechukwu Macaulay (Miko for short), a brand designer, strategist, builder, and professional overthinker of good ideas. I like taking messy thoughts and turning them into things people can actually see, use, remember, and hopefully love.

My sweet spot sits somewhere between brand strategy, visual design, digital experiences, and building things that actually make it into the real world. That last part matters to me. I don't just want to make a brand look good in a presentation deck. I want to see it live, watch people interact with it, find out what works, break what doesn't, and make it better.

  • 5+ years of experience
  • 100+ projects worked on
  • 3 countries worked with
  • B.Sc. Computer Science, Lagos State University

that's the tour.

now let's build a brand
people trust.

N°05

Say hey

Have a project, a role, or an idea worth building?

I'm currently available for freelance & full-time. The fastest way to reach me is email, and I usually reply within a day.

Say hello →